When it comes to choosing a platform that’s best geared to help you build your personal & corporate branding, LinkedIn is definitely the go to social media channel, with over 500 million members and consistent rapid growth.
LinkedIn is one of the best networking tools for business owners. It helps you position yourself as a thought leader in your industry, and promotes your products and services.
This program is a must buy-in for entrepreneurs, managers, executives, sales and marketing team who want to generate more brand exposure and leads through LinkedIn.
Participative and practical – Emphasizing learning through experience, both from structured activities: Hands-on, video screening, case studies, and exploratory discussions.
| Module | Title |
| MODULE 1 | INTRODUCTION TO LINKEDIN · LinkedIn introduction · Why YOU need to use LinkedIn |
| MODULE 2 | BUILDING YOUR LINKEDIN PROFILE · How to write a LinkedIn profile that builds credibility and trust · How to structure a LinkedIn profile to maximize conversions · LinkedIn profile summary-Presenting your results, not your resume · Capitalize the multimedia attachment as social proof · Write an attention-grabbing headline |
| MODULE 3 | CONNECTING TO THE RIGHT PEOPLE · Researching and listening on LinkedIn · Building connections to like-minded people · Building relationship with decision makers · Creating an action plan to grow your LinkedIn connections · Getting your LinkedIn profile rank in Google Search Engine · LinkedIn endorsement & recommendation |
| MODULE 4 | CREATING CONTENT FOR YOUR LINKEDIN SUCCESS · Publishing content on LinkedIn · Why Content Marketing Matters · Build Professional Reputation Through Your Post · Adding value by sharing relevant content · Keyword Research & Analysis · Google Trends · Keyword Tools · Maximizing key words · LinkedIn Pulse · Build a massive following using LinkedIn Pulse |
| MODULE 5 | LINKEDIN GROUPS · LinkedIn groups · Building an interactive and engaged community with your LinkedIn network · Create your own LinkedIn Group to position yourself as the go-to expert |
| MODULE 6 | SOCIAL SELLING WITH LINKEDIN · What is social selling · Social selling with LinkedIn · Making social selling a success |
| MODULE 7 | LINKEDIN PREMIUM ACOUNTS · How to maximize your LinkedIn growth with LinkedIn premium accounts · LinkedIn premium account: Career · LinkedIn premium account: Business · LinkedIn premium account: Sales · LinkedIn premium account: Hiring |
| MODULE 8 | B2B MARKETING ON LINKEDIN · B2B marketing on LinkedIn · Creating Employer branding on LinkedIn · LinkedIn recruiter · Creating a strong company page · Content strategy for your company page |
| MODULE 9 | LINKEDIN ADVERTISEMENT · Create LinkedIn Ads that generate traffic and convert · Set up and manage your campaign · Sponsored InMail · Identify a target audience and set up your bid · Monitor and measure your LinkedIn campaign performance · Use the reporting tools and optimize your campaign · LinkedIn best practices · Key Takeaways |
